As a part of our series about “How You Can Grow Your Business or Brand By Writing A Book”, I had the pleasure of interviewing Holly Shannon.

Holly Shannon builds podcasts for businesses as a tool to highlight thought leadership, capitalize on a branding tool, pump-up lead generation and provide a myriad of marketing tools. You could say she’s a Swiss Army Knife in business. With a background in 5-star hospitality and leading teams in the event space she pivoted into podcasting with Culture Factor 2.0. She scaled the podcast to be in the Top 2.5% globally in a pool of 2M million ranked podcasts. Learning along the way that a podcast gives global reach and implements this in the B2B market to give their voice and ideas a place on iTunes and Spotify to grow their business footprint.