Matteo Atti: Shaping Culture in the Luxury Industry with VistaJet

Episode Summary

Matteo Atti is the Executive Vice President of Marketing and Innovation for VistaJet. In this role he leads a global marketing team in charge of the entire customer journey.

He began his career in Gucci during the Tom Ford tenure. He has led Nokia retail campaigns for over 30,000 shops as well as headed the business development team for Bottega Veneta, catering to the luxury fashion’s elite. In London, he worked alongside Sir Paul Smith to refocus the business around its core attributes, products and brand.

In the past few years his projects have been featured in the Wall Street Journal, Robb Report, New York Times, Business Insider and he has been a contributor to Forbes magazine. His ideas won the “Legends Award” from Departure magazine in 2019 and 2020.

And if that wasn’t enough, Matteo is also a professor in Luxury Business Development and a Member of the Academic Board at the International University of Monaco.

And today, we have him on Culture Factor 2.0

Episode Notes

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