The Pivot that Saves Lives, How this Event Company went from Facing Decimation Overnight from COVID19 to Overnight Success

Episode Summary

Today we sit down with Ryan Choura, Founder and CEO of Choura Events. Upon opening his new business he was immediately faced with the recession of 2007, so he is no stranger to challenge. When COVID19 brought with it the meeting recession of 2020, he was grounded with a healthy company culture and agile enough to pivot overnight. According to a recent Forbes article, the travel and event industry warns of $910 billion in losses. Choura Events was facing monumental losses with a 100% cancellation rate within 5 days of all of their shows, like Coachella, Acura Grand Prix and the Golden Globes. They are the Top 100 Fastest Growing Private Company and the largest tenting company in the Western US. Let’s dig deeper with Ryan and see if we can provide a blueprint for other companies right now.