Life Hacks using the Coffee Meetup with Goal Guru Johnny G
Episode Notes
Johnny Giangregorio is an Entrepreneur in the goal setting space. He led the Young Professionals Organization after reaching a record of recruiting 30 brokers in 30 days. He stumbled into creating Lifey planners from his work in Real Estate when the pandemic broke out. It was when the pandemic broke out he had to reorient the entire framework for business and realized a quarterly goal planning system was needed for the times he found himself in. It changed his life! He's building community on Facebook with Lifey and meeting clients in coffee shops!
We covered some cold brew here!
1. First sip of coffee?
2. Ayurveda, pita body types
3. Coffee meditations, molecular level
4. Hot and cold coffee differences in the experiences
5. Five senses and coffeeshops
6. Cafe culture and life hacks for business, coffee meetup and meetings
7. Alcohol and business meeting, coffee being the opposite and providing clarity and focus
8. Fiduciary relationships and the highest obligation to your client
9. Lifey planners, ethical behavior, goal setting quarterly goal keeper
10. Self awareness and active listening. Being present with your client.
11. Dry January and a quarterly goal system that changed his life. Being able to recalibrate every 12 weeks and felt it would be selfish to keep this to himself. Lifey was born!
12. Goal planning with others help to create success, Lifey has evolved to workshops at companies, communities, as a consultant too. "It's the Disneyland of goal planning."
13. New Year's Resolutions, changing habits, goal planning. Quarterly is bite-size, is it easier to attain a 3 month goal then a 12 month goal!
14. Climbing Mount Everest, diet, training, research on those that climbed, interviewing people, travel, adjusting the body to the altitude.
15. James Clear, Atomic Habits (link in show notes)
16. Building communities and Johnny's success
17 Mt. Kilimanjaro and Lifey member's goal to make it to the summit and using the planner to create a plan in 3 months and make it happen.
Follow Johnny: @betonjohnnyg
IG: https://www.instagram.com/betonjohnnyg/
Purchase a Lifey Planner: (buy 4 for one year's worth of goals!)
https://www.lifeyplanners.com/products/lifey-planners
Follow Lifey: @lifeyplanners
https://www.instagram.com/lifeyplanners/
Photo of Megan Smith’s summit of Kilamanjaro:
https://www.instagram.com/p/CiiP2W8r7Nz/
Photo of Yeti Coffee Mug:
https://www.instagram.com/p/Cb8XihJluMo/
Our episode on Youtube
Holly Shannon's new Youtube Channel, Subscribe here!
Atomic Habits Audiobook by James Clear
Atomic Habits Hardcover by James Clear
Atomic Habits Paperback by James Clear
#Coffee #barista #pumpkinspicedlatte #Starbucks #DunkinDonuts #blackcoffee #darkroast #lightroast #latte #macchiato #cappuccino #espresso#centralperk #Bulletproof #howtomakecoffee #coffeebeans #coffeedate #virtualcoffee #coffeebreak #coldbrew #coffeemachine #coffeegrinder #connection #community #frenchpress #coffeehousemusic #cafe #arabica #espresso #cuppajoe #decaffeinated #caffeine #coffeeaddiction #cappuccino
Holly Shannon 0:06
Hello coffee lovers. So why am I here? My love of coffee started with my grandparents hiding coffee candies in their pockets. Finding those little rap treasures ingrained that flavor into my memory, along with a sense of love and connection. We're all drawn to the experiences that shape our lives. Coffee has those stories. It invites that connection. It's probably why cafes around the world are packed. Do you want to feel the energy of people and wrap our hands around a hot cup of connection? Enter the coffee meetup, coffee, the consummate excuse. You might not even drink it. But it's a tool of figurative concept of vehicle to connect. Coffee Culture, the podcast is your new place for that. There'll be short episodes and full interviews. Come for the coffee meetup and stay for the connection. I'm your host, Holly Shannon. Hello coffee lovers. Welcome to Coffee Culture at season five. And I'm here with my good friend, Johnny. Hi, Johnny.
Johnny Giangregorio 1:23
Hi, Holly.
Holly Shannon 1:24
Johnny and I met at South by Southwest back in March. And he was actually on the other side of the fence here. He was interviewing me versus me interviewing him and made me super comfortable and was so articulate and warm and genuine. We ended up getting together over the weekend and just having a great time going out for food and just commiserating over work and entrepreneurship. And we've been friends ever since. Right?
Johnny Giangregorio 2:00
You said that beautifully. Holly, that's exactly my experience that was so thankful to meet you and stay connected and then become good friends with you over time.
Holly Shannon 2:10
Yeah, we've we've been growing fast together. So Johnny, and I also did a, an entrepreneurial immersion in Dallas that I ran. And we ended up closing that retreat with Johnny and I partnering in the umbrella of business strategy. And helping the team work through what their growth looks like and what their trajectory looks like. And maybe if they have to turn the ship around and reorient a little bit. So we had a lot of fun with that. And who knew when we met at South By.
Johnny Giangregorio 2:52
And now we're going to be on stage at pod fest. In January 2023. We manifest the same Yeah. So that same group of people, the entire group is going to be exciting.
Holly Shannon 3:05
There'll be seven of us on stage. We spent six days in Dallas working on our work and helping transform everybody's businesses. And one of the leading threads in our business strategy sessions was everybody wanted to be on stage sharing their gifts. And we all talked about doing that together at pod fest even though Johnny does not have a podcast, but you don't have to have a podcast to be on stage at pod fest. But we're doing that in January. That's really cool. I'm pretty excited.
Johnny Giangregorio 3:39
I don't know how you snuck me in there, Holly, but I'm super excited.
Holly Shannon 3:44
Well, you know what? On stage,
Johnny Giangregorio 3:47
then I did see it's for creators. Also
Holly Shannon 3:50
it is its workers? Well, here's the thing. There's two types of people that and while actually maybe three types of people that engage in podcasts, there's those that just listen to the content because they love podcasts. There's those that have them, like myself, and there's those who go on them like you. So there's a home for everybody. Johnny and I have talked about him starting a podcast because of his work with lifee which we could get into. But it may you know podcast is not for everybody. You know sometimes you just need to go on shows and that's where you need to be. So that's where we are. I love it. So let's we've been so serious. Maybe we'll go back to serious again but what I want to do is I want to ask you When was your first sip of coffee
Johnny Giangregorio 4:48
or to remember can't give you the exact date Holly. I do remember starting to drink coffee in college to help with focus And my goodness, did it help? Give me an iced coffee. I don't do anything hot. Not even soups. Nothing that's hot. My body for whatever reason. doesn't agree with hot liquid.
Holly Shannon 5:22
Interesting.
Johnny Giangregorio 5:23
So anything cold brew iced coffee, iced tea right up my wheelhouse.
Holly Shannon 5:33
So let me ask you a question. Do you run warm too? Are you always Hi? Yeah. Always. So complete aside, have you done any research into era Vedic medicine? Now, no era Vita.
Johnny Giangregorio 5:52
Does my silence speak volumes? Yeah, so,
Holly Shannon 5:55
um, it's body types. And I know, almost nothing, maybe even negative five on that type of medicine. But if I had to take like a quick swipe, I would say I wonder if your, your body type is a pitha, which is pi t. A, and you need to do a little research on to what supports that body type.
Johnny Giangregorio 6:22
You are spot on. It was funny, the reason I pause when he asked that question was because I do a meditation practice twice a day. And something that my meditate meditation teacher taught me was that it's normal to feel heat. During the meditation, it's that Pitta raising up coming to the surface, and you just allow it to move through you. And sometimes I'll start sweating when I meditate. So that's me, you're spot on.
Holly Shannon 6:57
Look at that. My very little knowledge of that I like I say that I know just enough about health to be annoying at a party. So that's about all I could give you on Pitta or pita. I don't even know how you say it. But um, it's interesting also. So I did a coffee short where I do these like little, you know, two to five minute little shorts on my podcast now. So if people only have a few minutes, and they just want to like listen to something about coffee they can. And one of the things that I was made aware of I did a coffee meditation. I'm not kidding you. I'm not just making this up. So on Audible, they have free coffee. They have free meditations, I should say, like 25 free meditations and 25 free yoga experiences you can partake in, and it's all audio. And I found one called coffee lovers sort of guy not kidding you. One of my coffee shorts, you'll see when we launch next week is called to that. And it is this guy, Jeremy Falk, who did one just specifically on coffee. And so I've done that one a few times, I reached out to him, and he might be coming on the show, as well. And we'll do a live coffee meditation so that people can partake. But the reason I'm bringing it up, sorry for the long story long. But he had talked about holding your cup of coffee, like during the meditation, you know, your eyes are open you're experiencing sometimes you close your eyes. But one of the things he talked about is that he is molecules bouncing around really fast. Right? That's what causes the heat. So our experience with coffee is also something about movement and heat and energy. Because those molecules are all moving around, and then we sip it and that he is in our mouth and goes down our throat and into our stomachs. And so those molecules are moving around because they're hot, they're not cold, so they move differently in the body. And so you're talking about how it makes you hot, like just anything makes you hot. Well, that's like on a molecular level to not just like I don't like hot things or whatever. But one of the other things that I had was this little epiphany, because my husband hates cold coffee. And I love both. Here's my iced coffee right here. Yes, I love hot and cold and he hates cold he'll never have it. And I realized after doing the coffee meditation, that one of my experiences is the smell. It's really critical to memory for me it's really critical to the overall experience. And when you have cold coffee, don't quite smell it. Like if you go to a shop and you buy it you smell it because the whole place is brewing coffee but If you leave and you you don't sit like when you sip your coffee, you don't smell it like you there's a plastic lid on it, it's cold, it doesn't necessarily have like the steam coming up, it's a different experience to have it cold than to have it hot, which, you know, was just like one of my little mini epiphanies about coffee.
Johnny Giangregorio 10:20
I can fully connect with that. And one of the reasons I love coffee shops to go get my cold brew is because immediately upon going in getting my cold brew, all five of my senses are engaged. And you speak with anyone who talks about grounding, and finding inner peace and calmness. And there's something about being in a coffee shop, and engaging all five of your senses, senses at the same time, it just makes it a super comfortable place to be.
Holly Shannon 11:01
I agree. I agree. And if you think about it, I mean, coffee is grown from the earth. So it's immediately grounded before it's ground. And it's it's kind of interesting, the circle. And I actually am going to move this conversation into that coffee shop if you don't mind. Because I think we find ourselves in that a lot. It's become part of our culture, cafe culture. And I believe you and I had a conversation once about doing business in a coffee shop, and a lot of people do it. A lot of people conduct their work and they conduct coffee meetups in and that's something that has proved to be worthwhile for you, if I'm not mistaken.
Johnny Giangregorio 11:51
You're spot on. I'm currently an entrepreneur in the goal setting space. But I come from the world of real estate. And coffee shops, were a massive part of my real estate business. One example, I just thought of one time, I did an open house and partnered with a local coffee shop and the first 20 people to come in, got a free coffee from that coffee shop. So what better way to integrate yourself into a neighborhood than partnering with one of their local coffee shops. And in addition to that, when I first started off and walked into the office, basically asking, Where do I sit? Where's my office, right? And guess what, when you're brand new in real estate, you don't have an office. So I found, yeah, that coffee shops were actually a life hack of sorts, because I could go in there with my laptop and just set up shop. And what better place to meet a client, where you're going to be having conversations about one of the three most stressful things they're ever going to do in their life than in the comfort of a coffee shop while you're sitting on a couch while you have that white noise going in the background. And it really just brings people a level of comfort to go there to that sensitive place to discuss those really important things.
Holly Shannon 13:22
Yeah, that has to be hard. I hadn't really thought about it that way, because it is one of the biggest life decisions. But there's something about a coffee shop. There's an energy in the room, right? Like there's, you know, I was on doing an interview with our friend, Chris Chris Lewis, who was also part of our immersion. And we talked about the energy in a room. And for, especially for extroverts, it's actually more comfortable to go to a space like that and surround yourself with other people like you feed off of that energy. I guess for some people, it motivates them to like work harder, because they're bouncing off of them. For some people. It's just like, people watch. But did you find that that energy, that energy then not only served you but it served your client, it was like a like the great mediator almost,
Johnny Giangregorio 14:21
for sure. It sets a tonality when you choose to meet someone at a coffee shop, that you're going to be having conversations about something that's relevant, that's important. Where people could be heard, I was thinking about coffee shops, and how there's really an innocence to them. They get up very early. They don't stay up very late. And just by their very essence of being it's this place to come in and have those conversations if I were to go meet my clients at a bar it's a different tone. Mm hmm. Yeah, totally different tone,
Holly Shannon 15:05
it changes a completely and it sometimes like when you introduce alcohol into first business meetings, right, it can be a little awkward. A, because you don't even know if that person drinks. And B, you don't want to drink too much, right. But you know, the bar is in the business of making money so that as soon as you're like, you know, you take a few sips, they're going to be coming over and asking you if you want another one. So it can actually make it awkward. And it also can diminish your the goal that you have, because you're it changes how you speak and how you think about things. And maybe you become a little looser, and you're not as like spot on in delivering the message you want to like coffee offers, like clarity and focus, and it just wakes the smell wakes you up, right? Even Even if you like you don't drink it,
Johnny Giangregorio 16:04
for sure. And when I was meeting with clients in the real estate space, excuse me, I would never go to a situation and have those types of conversations at a bar. Because one of the things you sign up for is a fiduciary obligation to your client. And the whole intent is to figure out are you going to work together and if so put together that game plan to do so and ultimately sign something. And if they're under the influence of anything, I would never want them to sign a contract with me when they're in that state. Because that's directly neglecting my fiduciary to them. So that's when a coffee shops were always the sweet spot for me.
Holly Shannon 16:54
That's funny, I didn't realize that you had sign that I mean, I've, you know, bought homes and sold homes and gone through that exercise. And I just kind of forgot about that. But it's kind of like being a doctor and signing, you know, your code of ethics kind of thing.
Johnny Giangregorio 17:10
Very similar. The fiduciary is the highest obligation you could have for a client. So that's why, you know, coffee shops?
Holly Shannon 17:20
Did you? Did you bring that then into lifee? You know, I want to talk about that a little bit. Because I think that ethical behavior, it sounds like a translates into what you're doing with lifefy. And I think when you're talking with somebody about their goals, it's a very sensitive area, because their goals might not just be business, they might be personal. It could be married of things, right. So you want to be very present, very focused, not under the influence, or not have them be under the influence so that they say things that make them feel uncomfortable, right? Because they realize later oops,
Johnny Giangregorio 18:09
it's very similar to what I was doing with meeting buyers at coffee shops, to have that conversation. It's that comfortable place for them to come in, and really get connected with who they are, where they want to go. And only when that happens, that's when you can bring the game plan in to help them bring that into fruition. But it doesn't mean that you can't jump to that step. You can't just start planning for someone until you understand them. That's what I call a needs analysis. And before I do any sort of consulting, or helping people set goals, I need to understand them. And the coffee shops that perfect place to go ask questions, really learn about who they are what they want. And at that point, you can step in and give them new perspective on what you see as possible for their life. But only after you've listened to them.
Holly Shannon 19:16
Active listening is such a great gift to have. I wish more people would work on that.
Johnny Giangregorio 19:24
Yes, it starts with self awareness. And when you get to a place of self awareness where you can be present. It allows you to fully Listen, instead of engaging with that voice in your head and already thinking about what you're going to say based on one piece of nugget that they said. But all that aside and just be present, so you can actually hear what they're saying. And then you can help them
Holly Shannon 20:01
Hey, coffee lovers, I have two quick announcements. I am opening a YouTube channel at Holly Shannon. And I'm going to have all of coffee culture on there. So you can capture the little shorts for five minutes here and there. Or you can capture the full length interviews. Also, my book zero to podcast is on Amazon, and it's on my website. And it is the How To Guide to start your podcast really fast and get your voice and ideas on iTunes and Spotify like I did, makes a great holiday gift for you, perhaps a graduation present. Or maybe it's your New Year's resolution. Both links are in the show notes. And now back to our show coffee culture. You know, in interviewing, one of the things that I've shared with my clients that are entering the journey of podcasting, or business in general, when you're sitting in the room, you know, when you're at the table, what you could do to actively listen, because a lot of people struggle with it. It's not that they don't want to be a part of the conversation. And listen, it's it's not that it's Oh, it's all about me. It's just that it's a skill. Like it's it's hard to learn. And I literally this is like my my little hack. And it's it seems silly, almost, but it actually works. I always have pen and paper nearby. When we're in a coffee shop, Yep, there you go. And we're going to go into that in a minute. I always, we always have our phone on us. So if you say to somebody, I'm I might look down once or twice to write something down while you're talking. I'm not ignoring you. Or I have the Notes app on my phone open, I'm not checking texts, I'm not checking my email. But I might be typing in a word because I forgot my pen and paper. What I do is it's one word. And and that's it. So if I'm talking to you, and I want to remain present, but you know that monkey mind, it starts to think of other things, you want to say it's going down the road of a story, because you triggered it right? You said something that triggered something in my mind. It's, it's, you know, it's just the way we work, you know, it's not a negative, it's not that I'm not listening. But you write down one word of whatever that thought is in your head, you don't write a sentence, you don't even write a phrase, you know, for me, maybe I write down the word Pitta. You know, just to bring us back to our conversation there. And I let him talk about what's going on in your body and, and everything is going on. And I know I have that word down, I'll be able to come back to that, because we're afraid we're going to lose that thread in our head. So we, we start a whole story there. And we stop listening to what the person saying so that we can interject and say what we want to say. So just writing one word down, when you are talking with somebody interviewing somebody, or in the reverse, just write one word, and just keep keep a log going. And you could always go back, you know, just have your conversation never has to go in order. It's just gonna go.
Johnny Giangregorio 23:24
There's so many nuggets of wisdom and what you just shared Holly, and I think the first one is managing expectations of that conversation. Because we're talking about these very important conversations, big life decisions. And for you to make them aware of your process. And that sometimes you're going to look down at something or write something down upon that happening. They might have if you didn't say that start wondering, right? I wonder if what I'm saying is not important. I wonder if this person is bored. I wonder if they're checking their Instagram or something, right? And you're able to say, hey, no, I'm gonna be looking down from time to time. But that's ultimately to help you in this process. And I do a very similar thing to you with writing that word down. I call it a shelf, where I'll put something on the shelf. And then I'll continue to remain present with that person. And then once that loop has closed, I look back at the shelf and then I could bring that back into the conversation. But it is such a powerful tool that you do that.
Holly Shannon 24:37
Yeah, it's um, thank you. I, I sort of just did it. I really did it as my own little hack because I'm my brains going 100 miles a minute and I'm so afraid of losing something that I want to acknowledge in The conversation like if somebody brings something up that I think is really interesting, or I want to learn more about, I don't want to forget, go back to that item, you know what I mean? So, it's turned out to be an interview hack for me that I've learned over the past two and a half years and season five of my show. I didn't have that skill before. So, you know, I think what I would probably share with people is that these are new behaviors or new habits that you can create and little hacks you can use. And, you know, the coffee shop is a great life hack the writing down the word is, is good conversation hack to keep you present. So I love that. And now, I'm going to switch gears on us because I do want to talk about lifefy. During our time together, when we met at South by and then thereafter, you were building lifefy. And I would really enjoy if you would share with everybody, what that's about how it came to fruition.
Johnny Giangregorio 26:07
For sure, so I had mentioned earlier about me being a real estate agent. And I'd quickly go the leadership route, and be managing a brokerage for nearly four years, and actually set a record at the company I was at for recruiting the most agents in a single month, it was 30 agents in 30 days at that time. So all things growth, I was so focused on growth, that I got recognized by the corporate headquarters and offered an opportunity to come lead their young professionals division. And upon doing that, accepting that role, march 9 2020, moved out to Austin, Texas. Third day in the role, I was still got this pandemic, we're gonna go work from home for a bit. And what was so funny about me getting that role was because I had created such an incredible game plan for when I got that job, what I was going to do at that division, it was actually a nine page, I had it bound in a hardcover book, when I went on my my first interview, which was four hours long, it was four hours long. And I went through the entire plan of what we were going to do at that division. And on the third day, I was told, throw it out the window, we are in survival mode. This is a global pandemic, I know you had these goals that we're going to be taking place at these benchmarks later this year. It is all about right now it is about this quarter. So in 2020, I switched to a quarterly goal planning system, instead of annual goals. that completely changed my life. I think about the first quarter of January 2021. And I set out to lose some weight. And had a friend asked me if I want to do a dry January with them said Yeah, I'd love to that will help me lose more weight. And almost two years later now, I still haven't drank right completely, just from moving to a quarterly system where I was only committing to 12 weeks of something. And I say 12 weeks and not 13 weeks, because I use the last week of every quarter to reflect upon what I accomplished, and then re set of where I want to go recalibrate of where I want to go. And because that system was so effective for me, it would have felt selfish to just keep doing that, and not share it with others. So I ended up publishing a planner to allow people to set their own quarterly goals. And in addition to that, created retreats that people could go on where I could help them set their goals and a community to do a lot. So you could do your goals alongside people who are up to something similar. Because so much of goal planning has to do with figuring that where you want to go out and then align aligning yourself with people who are already doing that. And that was the birth of lifee. And it's since evolved into workshops, where I now have gone in and help companies set their goals. I've helped communities set their goals. I've even moved into coaching and consulting to help people with their goals. So it's opened up this whole world. It's like the Disney Land of goal planning.
Holly Shannon 29:56
It's it's such a cool um Design, for starters, that kind of happen, accidentally to you. And it makes so much sense, because I think that setting up goals for the year is almost like a recipe for failure because it feels so grand. And so far away, that when everybody makes their New Year's resolutions, right, within a couple of months, they they fall off the train because it feels so far away. And it's hard to change habits and, and to work towards goals, which sometimes requires you to change the way you operate and do things. And I love that you ended up breaking it into quarters, because I feel like it's almost like bite size, like, it's so much easier to say I'm going to commit to something for three months, you know, versus 12. Like, it's just something psychologically, that feels more attainable, at least for me. And, you know, I'm just going to talk about it in the show notes, I'll have a link to these lifee planners that were created. And they are quarterly, but I'm going to suggest that you buy for so that you have them for the year. And you know, it's kind of like being accountable to yourself, like I do want to set goals for a year, when you do have that large scale goal, you do get more accomplished, but breaking it off into quarters just feels more accessible. Like I love that.
Johnny Giangregorio 31:44
It's a smaller gap that you're covering. So if we were to decide, today, Holly that you and I were gonna go climb Mount Everest,
Holly Shannon 31:54
you gotta tell this story to go, go go. I'm so excited about this. I saw us on Instagram already. We'll put the link in the show notes too.
Johnny Giangregorio 32:01
And we're going to climb Everest, it's like, where do you start? And let's say you and I agreed we're going to do it later this year, it'd be hard to envision ourselves actually climbing Everest, before we figure it out. What does our diet need to look like? What does our training schedule need to look like? Maybe we need to do some research on people who have already climbed Everest and interview them to figure out what they did. What is my travel gonna look like? How much time do I need to adjust? Right? If we are able to take such a massive goal like that, and chunk it down and ask ourselves, what's the one thing that you and I could do this quarter to be on the trajectory to eventually climb Everest later this year? It might be that research piece might just be starting off with? How about we both interviewed 10 People who have already climbed Everest and we asked them what they did. Once we empower ourselves with that information, then we can take the next step of figuring out what do we need to do physically? What do we need to do nutrition? What's our travel look like? But that initial annual goal of climbing Everest is just too large of a gap.
Holly Shannon 33:16
I agree. I agree. You know, it brings me to a book that I've read. I don't know if you read atomic habits by James clear. And I think it's such a good companion piece to lifee. Because when you think about so I'm gonna break it down, like in the very short, short version for people who have not read this book. But essentially, it's changing. It's acquiring new habits that you want to have. But approaching it almost incrementally, like not like, I'm going to change my entire diet overnight. And I'm never going to have sugar and dairy and we ended up overnight. And it's almost a recipe, pardon the pun for failure, right? But if you say, I'm just going to take alcohol out of my diet for the next 30 days, it's a small percentage change on the overall scale of food changes you plan on making. But just that even even if that's only 5% change across the board in terms of how you eat and drink. You will see improvements that come from that. And if you did like a small change in a lot of things like I'm going to stop using electronics for one hour before I go to bed so that I you know I'm not looking at blue lights kind of thing, just one hour, or I'm only going to do a five minute meditation every day. Like just pick Seeing and choosing small little things actually gives you like bigger returns on the other side. So I sort of feel like paired with lifefy. Like when you look at it on a quarterly basis, can you set goals for yourself that are actually small, that move that needle for you? Probably in a much bigger way. It you know, that old saying, rising tides lifts all boats, right. So like, if each one of those things that you do helps lift that boat higher than in quarter two, when you open up your next life fee, you're you might be more inclined to say, you know, I think I'm going to take dairy out of my diet, because I, you know, it's always upset my stomach, if I if I can, like, forego alcohol for a month. So why can't I do that? And let me just see if it changes anything. Like it's just more accessible, don't you think?
Johnny Giangregorio 35:56
100%. And we want, you mentioned a 5% shift. We want that 100% shift tomorrow. And don't be honest, truth is 5% is massive. And if we only look at a month or a quarter, it still might not seem like that much. But show me the person who's continued on that trajectory over five years. And look at the difference from where they were going to where they ended up being because of that 5% shift, they are going to be in a completely different place. If you play the long game and life and make these small shifts. That's how you win this game.
Holly Shannon 36:52
I agree. I agree. I, you know, I just want to jump back quickly to your ever story on do you want to share what so what I should say, let me print premise, I preface this by saying one of Johnny's gifts, is he is really strong at building communities, because he is one of those people that you're just drawn to. And he's you're very giving person Johnny and you're and people are just drawn to you for for that reason. You make everything feel accessible. And I that's why I think you're positioned in the right place to support entrepreneurs and businesses in in setting goals because you are an accessible person. So in building your community and building your life community, you did have an Everest experience with one of the people which again, I'm going to put that in the show notes. But do you want to share that story? Because it's it really, while it seems a large like, Oh, I could never do that. If you can just look at how the lifee tool was used in in that framework, then it's kind of actually easier to look at the reverse and like, well, I could just change something small. Like my goal doesn't have to be as audacious as climbing climbing Mount Everest, I can do this. So could you share that story?
Johnny Giangregorio 38:28
Definitely. And it was Mount Kilimanjaro. Oh, sorry. Sorry. Oops. All right. It's such No, but But such an incredible feat. One of the members in our community. Honestly, one of the most inspirational people I've ever met, was having a really challenging year had actually lost her mother, this last spring, early summer. And we did a lifee call every Monday we get together we do a call. And the first of the quarter, we asked everybody what their goals were. And she shared. I'm going to climb Mount Kilimanjaro. And in digging into that, about the summit, right making it to the summit, there was so much so many uncontrollable factors like How's her body going to react to the altitude and she was able to use the planner to create a plan and within three months, make it happen. And at the top of Mount Kilimanjaro when she got there after, you know, the day they summited woke up at midnight, hiked for seven hours to the summit just when Sunrise was happening, took a photo with a lifee flag that she would then share with our community. And what's so powerful about community is when one person wins, it's everybody's win it It felt like like seeing that lifefy flag at the top of Kilimanjaro, I felt like I had helped make that happen, even though it was actually her, and her hard work and her goals. And yet there's a support piece and a connection piece that we all had with her, where it felt like our entire community has this new connection with Mount Kilimanjaro indefinitely, because of what she accomplished.
Holly Shannon 40:29
Yeah, that was so cool. When I saw that post, I was like, this is the power of life fi This is the power of community. And it was everything all wrapped in one pretty package. I was so proud and so excited for you at that moment, like it's because that's everything. Like that's what we're like, that's what we're all in this game for right is that sense of community and connection. It's why we join communities like lifee. It's why we gather in a coffee shop. We just want to connect with people in the end, right?
Johnny Giangregorio 41:04
We're wired for connection, Holly,
Holly Shannon 41:06
we are wired, I'm caffeinated. For connection, no.
Johnny Giangregorio 41:10
Word connection. That could be a great hashtag.
Holly Shannon 41:13
Yeah. All right. So you see, we somehow came full circle with that coffee culture. I didn't intend on it. But um, I just love what you're doing. And I'm so glad that you came to share this with me. And I know that we're gonna put a lot of links in the show notes. But I know that your community is going to grow because of this, because I think everybody wants to be part of something. I like what you're building.
Johnny Giangregorio 41:42
Thank you, Holly. I'm so thankful to have come on and had this conversation and absolutely love what you're up to. And think you're gonna help people have a paradigm shift of coffee, all things coffee, there's so much creative liberty, you can take in these conversations, and so many different types of people you could have conversations with. So I'm just so thankful to be a part of this. And to watch you grow this from the ground up, literally. So just
Holly Shannon 42:14
thank you. Thank you. We'll see coffee culture, everybody. Like Stay tuned for more and wait, I can't quite hear you have to point to Wi Fi and join. Join Gianni and lifefy We're here to help. We're here to be a part of your conversation and connection. Thanks for coming on the show. Thank you, Holly would you like to join the party coffee lovers, I have two ways for you. Please go over to YouTube now and subscribe to add Holly Shannon, and there'll be all the videos of this podcast there as well. As the second way you can do that. You can leave a review with your ideas in Apple podcasts. Either way, I would love it if you share a hot cup of connection and coffee culture with a friend. And if you'd like to support this in the podcaster you can buy me a coffee the link is in the show notes. Thank you coffee lovers
this season is produced by pale blue studios