Abraxas Higgins: The Real Currency is Community. Influence, Brands and NFTs

Abraxas Higgins is a thought leader, impact influencer and social audio strategist. He is the UK’s largest and most notable Social Audio creator, boasting a Clubhouse following of 460,000. He’s also become a leading Social Audio Strategist, offering consultation and ideation sessions for companies and high-net-worth individuals. He’s worked with multiple brands to date such as SXSW, Adobe, Ted Baker and Amazon Prime Video.

And the world's first social audio influencer! Hello Clubhouse!

So, Abraxas, 7 years in asset management at BlackRock, the largest global asset management company.  Many would say you have landed in the best place, how could you ever leave that? What shifted in your mind at that 7 year mark?

What motivated you to jump?

When did you see the connection of building your social audio community that cared about fashion and the subsequent brand collaborations Ted Baker and others? Was it an AHA moment?

Moved to LA as a digital strategist for a rapper, David Sabastian. What were you doing in this role, was it scary, did it feel natural, or were you completely breaking new ground?

Leaning into fashion, you represent British luxury clothing brand, Ted Baker and you manifested the IWC Schaffhausen collaboration, can you share that story about the watch brand?

Left field question:

So if someone can buy an IWC brand NFT they can establish and authenticate their purchase.  Utilities (or perks) can be created to further the buyer experience. This can create added loyalty and exclusivity, especially in the area of luxury brands. Will you bridge NFT’s with them? Create utility and experiences with IWC or any of the brands you represent?

Conversation about Crypto Punks and Bored Apes, generative projects.

Are you representing other creators and NFT artists to help secure brand deals? Or is it more about highlighting them on social audio?

Working with blind people or those with disabilities to immerse them into community in social audio.

I know as a podcaster I’m thinking about the MP3/RSS files becoming NFTS and how that looks for audio community and utility. What are you looking to create in social audio and the NFT space? And is it why you have a Rally creator coin?

What’s next for Abraxas? Are you expanding your offerings with your existing brand deals, or do you have new projects you can share?

Podcast? What's it called and what will be the focus?

On a lighter note, I noticed on Twitter that you post about food. Are you a vegan and do you enjoy cooking? What are you having for lunch today?